Using a practical study working with a variety of narratives, Essay

Using a practical study working with a variety of narratives, demonstrate how storytelling research can inform your understanding of managerial sense making and responsible management - Essay Example esorted to organisational storytelling as a tool to build and maintain corporate image and reputation, as a tool for change management and for communication with stakeholders. Storytelling organisations are defined by Boje as â€Å"collective storytelling systems in which storytelling expressive performance is key part of members’ past-present-future sensemaking† (2012, 254). In a sense, everyone is engaged in storytelling in one way or another. Stories may be real or fictitious and often have a plot, beginning, middle, ending and a moral lesson. Stories may be narrated by the person experiencing or witnessing an event or another person on his/her behalf hence it has narrators and audiences. In the case of the organisation, the story is about the organisation and its activities. Storytelling in organisations can be traced back to Aristotle poetics but in this case, the focus will be on David Boje’s quantum physics of storytelling and John Kotter’s change m odel. This essay will demonstrate how storytelling research can inform understanding of managerial sensemaking and responsible management using a practical study. The essay will be divided into three sections. The first section will discuss the theoretical concepts. This will entail discussing organisation storytelling and Boje’s main concepts (narrative, living stories, antenarratives).This will be followed by an explanation of what quantum physics of storytelling means for change management and finally, an explanation of Kotter’s 8-stage model of change to show how storytelling can help in managing change successfully. The second section will cover indepth analysis of theoretical concepts using a practical study with variety of narratives. Lastly, a brief summary will be given. Storytelling research shows that storytelling is increasingly becoming important in organisations. Postmodern organisations are experiencing interpenetration of post-industrialism with postmodern culture leading to a